We recently collaborated with creative agency Bigger and event production company Bigabox to produce the brand new window display animation for Lacoste, at their Knightsbridge flagship store. The objective of the Lacoste project was to create an impactful display to showcase the sponsorship of the ATP. It’s times like this where we can take a brief and really create something unique and memorable. It was a huge amount of fun!
So how did we approach the project? We looked into the physics of bouncing tennis balls and tennis players’ movements. It was important for our animators here at Digifish to capture the brand’s heritage throughout the animation and to grab the audience’s attention at every second. With producing video content for large screen window displays - it is important to breathe the brand into a fast-paced animation. We wanted a taxi passing by to know instantly - it’s Lacoste. Taking inspiration from the lines in tennis nets and shadows, to create a scene that explores this was incredibly exciting. Our animators' real life studies of tennis players allowed them to create a stop-motion style, turning real life into abstract work.
Johanna, one of our animators explains: “Working on the Lacoste video was an amazing experience and a real challenge. Our aim was to come up with something so visual that itwould make people stop to watch more. We wanted to play with the size of the screen and had to think of how the video would look during the day time and night. The biggest challenge for me was the net. I modelled it in 3D and simulated the physics of the impact of the ball. I’m really pleased with the result and hope the shoppers in Knightsbridge will enjoy it!”.
We are incredibly proud of this unique and physical installation at Lacoste’s Knightsbridge store, if you are in the area, it’s live between the 11th and 20th of November - so make sure you go check it out!