Over the last few months, we have shared with you the many benefits of video marketing, and in particular the benefits of animation. But today, we’re diving into the different types of animation and how each of them can help your organisation.
Animation Ads - An example of animation being used before a project even begins!
An animated ad has the power of generating awareness and engagement. Take our example from Blue Flight Systems - we were able to produce the promotional video before the service was officially available, to create interest in the project ahead. Engaging with an audience early on means you can create a relationship with them as the project rolls out.
Animated Characters - Bespoke characters that suit your branding
Get creative! With animation, character design is entirely based on your branding and the image you want to portray. Character design also allows you to build storyboards that wouldn't necessarily be suited to film and on camera. Your character can be a fundamental part of your marketing story, which in turn could go viral.
Share your information to your organisation or to external communities in a fun or serious way. Using animated infographics brings your information and statistics to life, in a highly engaging way, allowing you to communicate your message. Take a look at our recent video where we worked with the Joseph Rowntree Foundation on their latest video “We can solve poverty in the U.K.”, whilst also incorporating animated info-graphics. Chief Executive, Campbell Robb, explains the progress made since the launch of their strategy a year ago.
Animated Information Videos - Transmitting key messages
Do you have a training or information message that you want to communicate to your audience? We recently produced a project for STEM Learning, based on animated informational content to appeal to their audience and provide world-leading education for all young people in science, technology, engineering and mathematics.
Do you have an upcoming project that would benefit from one of these types of animation strategies? If so, get in touch today on 0330 024 0082 or send us an email to firstname.lastname@example.org