Video marketing should be at the forefront of any business strategy for 2018. In particular, animation is a fantastic marketing tool. It’s fun, memorable and you are only limited by your imagination! It’s a cost effective way of getting your brand message across, without the need to source actors, locations and a film crew. With animation, you can control the final output far greater than live video. It’s also much easier to change and re-edit.
Animation allows you to visualise a business idea in any way that you like. Whether that’s before it’s been launched, or to promote a product or service in more detail once it has come to market. The possibilities are endless.
The Shorter the Better
With the amount of daily digital noise we now have in our lives, it is harder for things to grab our attention - making it difficult to create engaging marketing. A short animation is often more easily understood on social channels, where the audience is viewing for both recreation and business. A one to two minute animation is perhaps all that is required to generate interest in your most recent project. Hubspot claims, “1/3 of online activity is spent watching video” and “5% of viewers will stop watching a video after one minute and 60% by two minutes”, making short animations a very affordable and powerful tool in catching your audience’s attention.
Deciding to create an animation is a business investment well worth taking. Why? Because video really does pay for itself.
Did you know, 65% of those who view a video, click through to the vendor website.
They bring with them the power to connect with us emotionally, which in turn increases the company’s brand awareness.
This season, we gave YOU the opportunity to WIN a 15 second branded Christmas animation. Thank you to everyone who entered. The winning name was drawn out of a mug - because we couldn't find a hat here at Digifish HQ. A huge congratulations to Karen Shepherd at Humberside Offshore Training Association (HOTA) for winning this year’s Christmas competition!
As one of the UK’s leading animation companies, we offer completely bespoke animated video production, at an affordable price. So why not increase your company’s brand awareness today and attract new customers with a simple animation? You won’t be disappointed when you see the return on investment!