Social media will be a big feature of marketing strategies in 2018. With Facebook having 1.37 billion daily active users, it’s time to start engaging with current clients/customers and prospects, and generate interest online for your business. Today, we’re talking about how you can use video content on Facebook to best engage with your audience.
1. Create short & shareable videos
Facebook was designed as a ‘social’ platform, but nowadays, people are using this for business as an immediate and easy way to reach new customers. How many times have you logged onto your Facebook feed out of office hours? Social media is far more consumed outside of the working hours, and so by sharing short, humorous and shareable content from a business page, you are far more likely to connect with your target audience after a long day at work!
2. Have fun
Social media is the one side of business where you can afford to have fun with it. In June 2016, Facebook adjusted its algorithm to display content from users' family and friends first in the social network’s News Feed, ahead of content from business pages. This has created a demand for marketeers to post far more creative and engaging content. In particular, we’ve seen a shift in video marketing which is far more likely to appear in your News Feed first. The more people interact and engage with a video, the more Facebook rates it as ‘worthy’ content and therefore displays it higher in their News Feeds.
3. Behind the scenes
The greatest way to share with your followers what your business is really about is through video content. Behind the scenes content builds brand awareness, loyalty and most importantly - allows you to share your brand culture with your audience. Sharing an insight into your business can help build a genuine brand message, which is second to none in the world of digital marketing.
Have you tried some of these strategies for your business? We’d love to hear your thoughts on how video marketing has helped your business.