Digifish News

Video Production Company Digifish, film Mark Hill’s TV commercial

Digifish News
Video Production Company Digifish, film Mark Hill’s TV commercial

On Tuesday 7th of March 2017, we made our way to Manchester’s playful and bespoke Hotel Gotham, to shoot the latest Mark Hill Hair TV commercial. A TV commercial...? Yes, that's right! The brand hits your screens today, so here's a sneak peak into what went on behind the scenes and what equipment we used!

Gemma Dickens, Marketing Manager at Mark Hill was responsible for the project and was on location to oversee the production and ensure that it was shot successfully on brand. Our Creative Director, Paul Banks, directed each scene whilst camera operator James rigged up the steadicam using the ARRI Alexa Plus camera. 

The commercial is scheduled to feature on E Entertainment and features five models from J’adore Modelling Agency, who were styled by Mark Hill’s specialist hair and make up artist’s.  

Mark Hill has invested in video production over recent years as part of their online marketing strategy, but this is the first time they have embarked on a TV Commercial. 

The hotel made the perfect location for this up and coming commercial. It’s not the first time Manchester’s Hotel Gotham has been used in film production, a location that has been described as having a ‘cheeky twist’, making it the ultimate #MH branded experience, with guest bedrooms featuring plush pink armchairs and pillows.

We’ve been working with Mark Hill for the last three years producing online content, and it’s really exciting to be on the journey with them as they grow the brand. They’re now at the point to venture into creating commercials, which is a brilliant opportunity to bring our experience of creating TV commercials for brands such as Sony and Richer Sounds to the table. The Mark Hill team wanted to create a fun and vibrant lifestyle commercial, so it was important to get the casting and location right and the Gotham Hotel was the perfect fit for us.
— Paul Banks, Creative Director

Stay tuned for this awesome commercial on E Entertainment this weekend, alongside our exclusive behind the scenes video from the day. 

www.digifish.tv