We love creating films for our clients, but seeing those films go viral and become a masterpiece of video marketing - that’s what makes us really smile! So how do you achieve this? How do you create a campaign that really resonates with your audience?
You achieve this by knowing your target audience very well.
We’re encouraging you to go the extra mile and find out more information about your brand’s buyer persona. Break it down and start by naming your ideal customer and then your demographics (age, location, gender, marital status, etc) and finally your target persona (hobbies, likes they might have, newspapers they may read (online/offline?), what types of social media do they use? Do they have family?). All of these factors will help to develop a really targeted video campaign.
Once you have your detailed target audience profile, you can begin to create your campaign. Who do you want to really connect with? What content would resonate with them? What are their aspirations in life? What would capture their emotions and make them connect with your video campaign? What would make your audience share the campaign on social media?
A campaign should always tell a story. So what visuals could you include in your video that really resonate with your target audience? Remember, your visual strategy needs to be compatible with your brand and target audience, so make sure the overall story is interesting, share worthy, and informative. A little bit of intrigue or humour is also a great way of making a campaign memorable! Emotional appeal is one of the biggest sellers in marketing! Make them think.
At the end of the day, you want your dream audience to remember your ad above all other campaigns, and the best way to achieve this is to know your key audience really well. They need to watch, read, see your piece of marketing, and think - that’s me!