We have seen huge growth in the video market over the past few years, essentially due to the forever changing social networking platforms. Now with Instagram Stories, Facebook Live, and YouTube becoming necessary social media networks to promote our businesses, one thing is apparent - this trend in the growth of video is only set to increase. In fact, it is considered a faux pas to not be embarking on video marketing content in 2017.
With all the video marketing in the world, how do you make your business stand out?
Quality video content, and a well thought out production process.
So what are our tips for adding video to your social media strategy?
First of all - establish your primary video goals. What do you want to achieve from your video? Increase brand awareness, brand engagement? Drive social media conversions? You can then work out the creative behind the production.
Who’s your target audience and when do they spend their time on social media?
Targeting your video to your key audience and publishing it when they’re most likely to see it will increase brand engagement. You may even want to consider paid social efforts - but make you sure you really set out your objectives for your campaign beforehand, to ensure return on investment (ROI).
And finally - invest time in the production of your video. You could have all the right people watching - but they click off your video in a matter of seconds. How do you prevent that? The best tip we can give is to invest time in the planning and production stages of your video. Understand what really interests and therefore engages with your audience. That way - your video will have far greater reach, and therefore conversion.
Measure your video’s performance - and prove the value of your video marketing. Trust us - it will be well worth the investment!