Digifish News

How We Made The York St John University Promotional Video

Digifish News
How We Made The York St John University Promotional Video

This September, our team went out to film for York St John University to produce their latest promotional video. We honestly could not be more proud of the video campaign, and how it portrays the stunning campus in the heart of our beautiful city. The University asked our team here at Digifish, to create a whole range of videos to promote York St John, a mixture of films and animations, aimed at prospective applicants, for their 2017 intake.

The video has now launched on the University’s website, this November 2016, alongside a whole range of other videos to promote York St John and the city of York. Paul Banks, Creative Director at Digifish explains: “Our challenge was to create synergy between the new York St John prospectus and the campaign video and we believe that we fulfilled that brief through effective storyboarding and pre-production. During filming, there was a need for the orchestration of multiple locations, scenes and student casting and by achieving this, we were able to capture a rich tapestry of visuals. The final piece is underpinned by a specially commissioned poem, written and performed by Yorkshire poet, Matt Abbott, who can currently be seen in the Nationwide bank TV commercial. The production has been a real highlight of an exciting year of Digifish”.

The main promotional campaign video, “Grow With Us”, is branded in line with the University’s 2017 prospectus, incorporating the York St John tagline and purple theme throughout, to tie in with the University’s 2017 intake prospectus.

Beckie Senior, Marketing Officer at York St.John University says: “Digifish are a wonderfully creative agency, who are a pleasure to work with on projects. The team are great at responding with enthusiasm and dedication to a brief, inputting innovative ideas and years of experience in producing top quality videos and animations which really speak to their target audiences. Having worked with Digifish on a number of projects for Higher Education institutions, I am continually impressed by their grasp of the sector and the fresh ideas which they bring to each and every project, whether live action or animated content.”

We hope you can check it out. We are always thrilled to produce films that promote our local area, as we really are #proudtobefromyork.